ASP drew the attention of the Congress crowd with its outstanding onsite promotional activities. With a booth located in the prime spot in the main hall directly across from the welcome registration desk, ASP beckoned to attendees. The booth highlighted the 100NX® and NX®, Consumables and the STERRAD® Sterility Guide, with a dedicated video running at the booth.

The STERRAD® Sterility Guide at the booth was a big draw for attendees as it continues to grow in its number of listings and authority among the medical device industry.

Now, 19,000+ devices are listed in the SSG, 3,000 new device listings already have been added in 2014 and 80+ leading Medical Device Manufacturers endorse STERRAD®.

Bag inserts, handbooks, invitations and giveaways of a STERRAD® USB, an ASP mouse and Glosair pens were distributed to newly captured contacts along with other collateral.

In addition, ASP held a filled-room scientific symposium and an ASP dinner was organized for an important delegation from the Middle East, including key stakeholders from Saudi.